USA Rugby Partners with First15 Sport Performance to Manage Atlanta Sevens Festival

For Immediate Release                                   
Submitted by USA Rugby and First15 Sport Performance, LLC                     
February 10, 2016                                    

       USA Rugby Partners with First15 Sport Performance to Manage Atlanta Sevens Festival

BOULDER– After the success of last year’s inaugural event, USA Rugby is teaming up with First15 Sport Performance, LLC (First15) to enhance the experience for teams participating in the official 2016 Atlanta Sevens Festival on April 8th and 9th. Applications have already been received from a number of elite and social teams in brackets for high school, college, and club rugby programs, with spaces to fill.

The ancillary tournament was created as an opportunity for athletes, coaches, and referees to compete, while supporting the USA Women’s Eagles Sevens team as they test themselves in the HSBC Atlanta Sevens event taking place the same weekend in Georgia. This year’s festival is also open to men’s high school athletes, individual athletes looking to join a team, and teams interested in both the 15s and sevens versions of the game. USA Rugby Director of International Events Kellie Cavalier enlisted assistance from First15, as they have experience with this specific event, and will bring an international feel to the domestic competition.

“We knew First15 was the best option to provide support for this event as their staff is well versed in creating high-quality competition experiences,” Cavalier said. “In order to ensure the best experience for all involved it is vital that we work with a partner who has extensive sport management experience and is committed to this particular event.”

First15 Director of Performance Katie Wurst served as tournament director at the inaugural festival on behalf of USA Rugby, which featured 24 teams competing on three quality pitches on the pristine grounds of the Lakepoint Sporting Community and Town Center located in Emerson, GA. Staff and volunteers associated with First15 support expansion of the inaugural event, and offer additional benefits to coaches, referees, and parents to enhance the quality of the participation experienced. First15 welcomes the opportunity to build on this unique event, as it is one of the only ancillary tournaments offered on the Women’s Sevens Series circuit.

“The Festival is an important part of the growth of the HSBC Atlanta Sevens International Tournament, and it is a truly unique feature found on the World Rugby Women’s Sevens Series,” USA Rugby Director of Operations Jennifer Gray said. “It provides our fans with an opportunity to play the game, and support the Women’s National Sevens team that will be representing the U.S. in the Olympic Games in Rio this summer.”         

First15 Sport Performance also plans to offer additional rugby development opportunities as options running alongside the festival to those interested in expanding game understanding.  USA Rugby will be offering continuing education credits for coaches who attend this session and additional details will be made available as presenters are confirmed. Administrators and coaches interested in registering their teams for the tournament can contact Wurst directly at with questions and visit to register and reserve a place at this year’s Atlanta Sevens Festival. Spots are available on a first come, first serve basis. Teams are encouraged to register as soon as possible to confirm participation.

About First15 Sport Performance

Established in 2015, First15 Sport Performance, LLC is dedicated to offering sport psychology and sport management services in a variety of performance environments.  Our mission is to support individuals and organizations in their efforts to achieve performance objectives by utilizing a holistic approach to sport and performance psychology and management methodologies.  Visit or contact for more information.  


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